Ewia is helping to create a waste-free society
Majority of waste that ends up in landfills may be utilized
and converted to heat and energy. Waste would seize to
be the problem it is today. Ewia was created to bring this
change to Slovakia and help transition from linear to
circular economy. Investments worth EUR 600M prove
the fmagnitude of the plans. My job was to create the
The essence of ewia's visual identity is the cycle represented
by the circle filled with a color gradient as a reference to the
sustainability and ecology of circular economy.
The circular gradient in the logotype creates an unconventional
and unique brand perception. Just as the company brings
innovation in the energy sector, innovative approach was
essential while creating the visual communication.
Ewia applies the latest trends in the field of circular
economy, so cleanliness and environmental
friendliness was a priority.
Color theory is based on the skin color that is in the
middle and symbolizes man as part of nature and as
an innovator. On one side is a color scale representing
nature. Brown colors refer to natural and recycled
materials. On the other, the color scale depicts human
inventions as technology and energy. Shades of blue
refer to technology and red and orange refer to fire
Every single detail in visual communication, from
logotype, elements, fonts and colors have meaning
and are part of a message carried by the brand.