Morho is
a premium
rye spirit

Morho is hand-malted and fermented rye spirit based on an old recipe of the brand owners grandfather.
"Nowadays, our customers continue to praise the design for its simplistic and smart beauty which ignites the desire to own it. We are extremely fortunate for having Michal at the beginning of Morho's journey."

Peter Šulek
Co-owner of Spirit of Slovakia
The assignment was to make the bottle shape, logo and identity of the brand. We wanted to avoid clichés with using traditional folklore patterns so I introduced a modern take on folklore with symbolism. The bottle was to define the rye spirit as the product that is exclusive though very traditional. Its target is mainly Slovak market where it is recognised as a premium spirit alternative.
A final minimalistic design has a vertical image to match the shape of the bottle. The brand name refers to one of the most significant Slovak poems by one of Slovak national revivalist Samo Chalupka. The word HO represents the double cross relating to the state symbol of the Slovak Republic. Another folk motive is the letter M that has a tear drop in the center. Details like the percent (%) symbol formed with traditional Slovak shepherd’s axe which is on the list of UNESCO’s World Culture Heritage and two rye grains help enhance an image of folk embroidery.
Michal Slovak
My name is Michal Slovák and I am a senior graphic designer based in Slovak Republic. My specialties are branding and packaging.

In my 9+ years of experience I have worked with companies from Honduras to California, from New York to Prague, from Bratislava to Melbourne.

My design for LYRA Chocolate has won the Packaging of the Year 2017 Award for the best food packaging design in Czech and Slovak Republic and WorldStar Packaging Award. In 2018, the packaging design for Lyra Chocolate Naša Collection was awarded the Slovak National Design Award. In 2020, I was member of the international jury for Zlin Design Week. As of 2021 my designs have been printed on more than 40 million packages.

In 2013 I co-founded a beverage company Jablčnô which produces genuine apple cider. We’ve been featured on Forbes, Trend and HN.

contact me