Morho is hand-malted and fermented rye spirit based on an old recipe of the
brand owners grandfather.
"Nowadays, our customers continue to praise the design for its simplistic and smart
beauty which ignites the desire to own it. We are extremely fortunate for having
Michal at the beginning of Morho's journey."
Co-owner of Spirit of Slovakia
The assignment was to make the bottle
shape, logo and identity of the brand.
We wanted to avoid clichés with using
traditional folklore patterns so I
introduced a modern take on folklore
with symbolism. The bottle was to
define the rye spirit as the product that
is exclusive though very traditional. Its
target is mainly Slovak market where
it is recognised as a premium spirit
A final minimalistic design has a vertical image to match the shape of the bottle.
The brand name refers to one of the most significant Slovak poems by one of Slovak
national revivalist Samo Chalupka. The word HO represents the double cross
relating to the state symbol of the Slovak Republic. Another folk motive is the letter
M that has a tear drop in the center. Details like the percent (%) symbol formed with
traditional Slovak shepherd’s axe which is on the list of UNESCO’s World Culture
Heritage and two rye grains help enhance an image of folk embroidery.